Ipsos Synthesio's AI Visibility solution taps into new consumer search behaviour to give brands the right presence

We know that AI is now omnipresent. AI search, in particular, is rewriting the playbooks for the post-click era of search. Generative AI is changing the way we search for information, compare products and services, get recommendations and select our point of purchase.

This is not a gradual evolution; it’s almost a hostile takeover of the traditional search that we learned over decades. The new goal isn’t just to get a click; it’s now also to win “Share of Model” by becoming part of the AI search answer.

Generative Engine Optimisation is the new frontier, designed to measure, deep dive and manage true brand presence in the AI search era. Our AI visibility tool is designed to answer this.

Our solution has 2 core phases: The foundational diagnosis stage and the ongoing monitoring and optimisation stage​

The Foundational Diagnosis provides you with a rich understanding of the AI landscape for your brand and category: what are people searching for, what is appearing in AI responses, and how is your brand positioned? Written report as the core deliverable.​

The Ongoing Intelligence phase provides you with access to an always-on platform where you can monitor your brand's visibility using a customised selection of prompts informed by the outputs of the foundational phase.​

You’ll also benefit from ongoing expert services when desired, such as optimisation support, custom deep dives and more.

Contact our experts today to know how we can help your brand stand out!

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