The New Automotive Currency: Connected and Digital
This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
For decades, Indian consumers evaluated vehicles through familiar measures—fuel efficiency, performance, reliability, service reach and resale value. Those fundamentals still matter. Yet a profound shift is underway. As vehicles become connected, software-defined and experience-led, technology is emerging as a powerful new determinant of automotive value. The question facing the industry is no longer whether technology matters, but how significantly it will influence the next generation of purchase decisions.
This article was originally published in Autocar Professional: Click here to read
