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Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
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The Imperative of Accessible UX Design in India's Digital Landscape
Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.
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AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode
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Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities
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What is in a Colour?
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Hybrid vs. EV (Electric Vehicle) in the Automotive Industry: A Comprehensive Comparison
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Buckle Up: Promoting Seatbelt Usage Through Behavioral Science
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Lower Hatchback – Is revival in sight?
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.