The Imperative of Accessible UX Design in India's Digital Landscape
Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.
In India's rapidly evolving digital landscape, accessible UX design is not just a moral imperative—it's a crucial requirement for businesses aiming to thrive. With over 700 million smartphone users as of January 2023, including significant growth in rural areas, India is at the forefront of a digital revolution. However, this growth brings unique challenges. Trends indicate a surge in smartphone purchases by low-income households for educational purposes and a significant population of individuals with disabilities, estimated between 2.21% and 8% in 2023. These demographics demand an inclusive approach to digital design.
The Rights of Persons with Disabilities Act (RPWD) of 2016 mandates digital accessibility, emphasizing the need for compliance to avoid penalties and reputational damage. Accessible UX not only caters to the ageing population and individuals with disabilities but also taps into untapped income segments and addresses diverse linguistic and literacy challenges in rural India.
Companies like Microsoft, Google, and Flipkart are leading the way with accessible features, proving the benefits of inclusive design. Prioritizing accessibility enhances market reach, fosters inclusivity, and ensures technology serves all. By championing accessible UX, brands can pave the way for a future where no one is left behind, contributing to a more equitable digital society.
The article was also published in MediaBrief: Exclusive: Ipsos' Ashwini Sirsikar and Anthony Dsouza
