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OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour
By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Consumer Confidence declines in March 2020 by 1 percentage point, amid economic slowdown & corona scare: Refinitiv-Ipsos monthly Primary Consumer Sentiment Index
Confidence around jobs, up; confidence down for the economy, personal finances & personal investment
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making
Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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Indo-US ties important; Namaste Trump will bring the two nations closer, feel most urban Indians: Ipsos Trump India Visit Snap Poll
Trade agreement overhaul ; defence pact foreseen
Trump eyeing Indian vote bank & consumer market, general perception