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Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking
First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage
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Consumer confidence experiences sharpest decline since COVID and brand trust hits a new low in Asia Pacific
India displays highest confidence in April 2026
Ipsos data reveals US-Iran conflict is sending shockwaves across the region
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India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh
Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales
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India Mobility Report 2026
The Paradox: Reconciling Public Transport Dominance with High Car Aspirations
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Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse
9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
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Impact of the Middle East Crisis on Urban Indians
Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.
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Majority of Indians Concerned About Road Safety, Back Wide Range of Measures to Address It: Ipsos Global Mobility Survey 2026
New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure
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Ipsos appointment of Alexandre Boissy as Deputy Chief Executive Officer
Based in Paris and reporting to Jean Laurent Poitou, CEO of Ipsos, Boissy will be responsible for overseeing Operations, the General Secretariat, Legal, Corporate Communications globally, as well as Investor Relations in coordination with the Finance Department. Alexandre will be a member of the Global Leadership Team (GLT).
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India No. 2 in global optimism sweep: Ipsos
72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians
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Human-Led. AI-Accelerated. Ipsos UU Rewrites the Rules of Qualitative Research
Ipsos unveils a new qualitative paradigm—combining continuous communities with digital twins, AI-powered moderation and the EDGE framework to deliver faster, culturally grounded, and decisively human insight.