Search
-
What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
-
Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
-
Dear Brands, Are You Silver Savvy?
The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.
-
Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights
Synthetic Data offering is now ready to take to clients.
-
Support for refugees dissipating among Indians, yet they are the world’s most benevolent towards refugees: Ipsos World Refugee Day 2025 Survey
Cutbacks, amidst surge in displacement puts the onus on wealthier nations, govt, UN, World Bank, NGOs for funding
-
Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025
Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox
-
India makes positive strides in populist demands of citizens in the 6th wave of The Ipsos Populism Report 2025
A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism
-
Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
-
Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
-
ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.