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Two in Three Indians Feel Climate Change May Be Beyond Control, Reveals Ipsos Earth Day 2026 Survey
High concern and trust in institutions contrast with skepticism about the impact of individual action
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When Climate Action Becomes Everyone’s Problem - and No One’s Responsibility
Explore the evolving perceptions of climate responsibility in India, based on Ipsos India's latest survey insights.
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The Evolving AIDA Model in Digital Marketing: A Path Less Linear
Building Successful brands through Digital Marketing
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Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks
Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east
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A World Divided: Southeast Asia and India Stand Out as Optimism Holds Firm
Most Global Markets Remain Downbeat, with Widespread Concern About the Future
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Public Transport, Mobikes and Walking Lead India’s Mobility Choices: Ipsos Mobility Report 2026
Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum
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Consumer Sentiment in India Picks Up Pace in March, Up 0.9 Percentage Points
Sharp Upswing in Sentiment on Economy and Jobs
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7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year
The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.
Indonesians most happy; Hungarians least happy.
Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
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Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future
India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market
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Gen Z and the Plant-Powered Plate: Trends and Insights
Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.