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Doctors, members of the armed forces and teachers rated most trusted professions by urban Indians: Ipsos Trustworthiness Index 2024
Serving staff in restaurants trusted more than govt employees, business leaders, advertising execs
Doctors top the global trust list of professions
Politicians, cabinet officials, priests emerge most untrustworthy
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Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution? Ipsos Understanding Asia
The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Self Care Survey 2024
Explore the evolving self-care habits of Indian consumers with the Ipsos Self-Care Survey 2024.
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Gen Zs in Auto– Influencers Today, Customers Tomorrow
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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The New Era of Expectation - Revitalizing Customer Experience at the Dealership
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Ipsos Global Trends - India Story 2024 | Embracing the Chaos of a Divided India
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode