Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

One message rings out loud and clear: fertility rates are falling even faster than expected. While most countries’ populations are still growing, the momentum behind today’s demographic realities is irreversible. In the third edition of the Ipsos Generations Report, we take nuanced look at demographic realities and generational analysis.

As well as generations, we highlight the imperative of Environmental, Social and Governance (ESG) policies for businesses. We also spotlight the latest What The Future which invites experts from industry to discuss evolving fandom communities.


In this edition:

Ipsos Generations Report – In the third edition, we’ve taken a fresh look at the demographic dynamics happening around the world.

ESG Priorities for Multinational Corporations – In today’s environment, understanding consumer perceptions of your ESG performance is no longer a ‘nice-to-have’ – it’s a business imperative.

Joy Report 2025 – This first edition takes a closer look at the nature of joy, how it manifests, and which factors are at play.

What The Future: Fandom – We dive into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses

CX Global Insights 2025 – This comprehensive global survey provides the data-driven insights you need to transform your CX strategy.

What Worries the World? – Inflation is now the joint top issue with crime & violence, following a slight increase in concern about crime.

Voices of Europe – We turn our attention to the future of the European Union and its impact on the lives of its citizens

Boxes, Labels and Beyond – This report highlights the importance of packaging innovation in achieving ESG goals.


Also:

More insights about Culture

  • A man with his head down on the table in the dark with a desklight on
    mental well being Publication

    The Daily Overwhelm

    Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.
  • Ipsos Update – May 2025
    Ipsos Update Publication

    Ipsos Update – May 2025

    Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update – March 2025
    Ipsos Update Publication

    Ipsos Update – March 2025

    Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Related news