Strapped In: Why Seatbelts are Non-Negotiable!
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
This article stresses the importance of wearing seatbelts, especially in India, where road accidents are widespread. While modern cars have advanced safety features, seatbelts remain crucial in saving lives during accidents. The article discusses the history of seatbelts, the alarmingly low usage rate in India, and the reasons behind them, such as cultural beliefs, comfort issues, and lax enforcement of traffic laws. It concludes by emphasizing the need for increased awareness, stricter enforcement, and a collective responsibility to prioritize seatbelt usage to reduce road accidents and save lives.
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