Advertising


Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Sustainability Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Advertising Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
Advertising Publication

Ipsos India launches Instant|Labs

Ipsos India launches Instant|Labs – a new agile and cutting edge offering for Advertising Research
Advertising Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand
Advertising Publication

Discover how to unleash the magic of advertising with Ipsos

At Ipsos we know how important business results are for your brand. You are investing time, resources and money in advertising to ensure your brand is encoded in people's minds.
Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
Advertising Publication

Viewability Matters

What advertisers need to know about advertising viewability.