Advertising

Creative Spark AI
Artificial Intelligence Publication

Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
Selling Creative Research Short? | Ipsos Creative Excellence
Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
Viewability Matters
Advertising Publication

Viewability Matters

What advertisers need to know about advertising viewability.
Youth
Music Survey

Targeting Millennials Using Music Streaming Apps

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
Breaking the Stereotype
Women Publication

Breaking the Stereotype

Empowering women in advertising in developing markets.
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