Advertising

Creative Spark AI
Artificial Intelligence Publication

Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.
Ipsos Update – March 2025
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
Digital Publication

THE STATE OF DIGITAL MARKETING IN INDIA 2024-25

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
Ipsos Creative Spark AI
Artificial Intelligence Publication

Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Ipsos Creative Spark AI India launch on the anvil
AI in advertising research
Artificial Intelligence Publication

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
Ipsos Updtae - March 2024
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Shrutika More
Corporate Survey

Ipsos India hires Shrutika More to lead Creative Excellence vertical

She moves from Abbott Healthcare, a leading pharma company and will report to Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India.
Digital Marketing Whitepaper
Digital Publication

The state of digital marketing: ETBrand Equity and Ipsos special report

The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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