Artificial Intelligence

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools

A 31-country study conducted among 22816 adults

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.

Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India

Almost half of those surveyed say AI use by companies should be more strictly regulated.

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.