Artificial Intelligence

Artificial Intelligence


Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective

Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
Insights Publication

IPSOS INDIA WRAP 2024

As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
automotive Publication

AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

Ipsos announces launch of Ipsos PersonaBot, a groundbreaking AI powered solution to enhance segmentation research

Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
Qualitative Survey

Ipsos UU (qualitative research division) announces role enhancements in India

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
Education Survey

1 in 2 urban Indians believe our education system is good; 76% believe most education systems in the country have adequate resources and facilities (textbooks, technology, and laboratories): Ipsos Global Education Monitor

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools