Artificial Intelligence

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.

Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India

Almost half of those surveyed say AI use by companies should be more strictly regulated.

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.

This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.