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IndiaSpiration: How India inspires luxury brands
Brand Image Publication

IndiaSpiration_How India inspires luxury brands

‘Brand India’ - luxury that respects tradition while shaping a global identity fit for contemporary luxury.
Ipsos | Webinar | Creativity | Advertising
Brands Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar marathon

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
Anholt-Ipsos Nation Brands Index (India) 2021
Economy Survey

India slips to 40th rank in 2021 from 34th rank in 2020 on the 2021 Anholt-Ipsos Nation Brands Index

India slips to 40th rank in 2021 from 34th rank in 2020 on the 2021 Anholt-Ipsos Nation Brands Index
Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
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Brands Survey

Ipsos India’s Most Influential Brands of 2018

Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India
Mind the Promise Experience Gap
Consumers Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Selling Creative Research Short? | Ipsos Creative Excellence
Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects