Brands

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey; 1 in 2 urban Indians support laws that ban discrimination against LGBT for employment

Using metaphor elicitation to gain a truer consumer-centric measure of influence.