Consumer Confidence

Consumer Confidence


Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

Consumers Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.