Consumers

Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.

10 years hence Indians foresee consumption of hard drinks surging

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

The research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of
Philippines, Indonesia & Vietnam as IT Head

India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).

Picks up additional charge of Ipsos Observer, MENA