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Pivoting for success: Unraveling the Post-Covid CPG Innovation Landscape in India
Customer Experience Publication

Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India

We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
Customer perspective: An Ipsos podcast
Customer Experience Survey

Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
Man calling in the street | Mystery Calling | Ipsos
Customer Experience Publication

Mystery Calling: Dialling up your contact centre performance

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Customer Experience Survey

Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head

Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Designing a Better Mystery Shopping Programme | Ipsos
Customer Experience Publication

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
Customer Experience Survey

Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing

Ipsos India has diversified roles for two of its senior team members
Public Health Survey

World Affairs - Indians foresee dissonance: Halifax International Security Forum-Ipsos Study

Pessimism writ large. There is fear and concern about the future

Car Clinic Publication

App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry

Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India
Consumers Survey

Consumer Confidence slides in December: Thomson Reuters-Ipsos PCSI Survey

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).
Saudi Arabia Travelers Report
Insights Survey

Spotlight: Saudi Arabia Travelers Report

As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits
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