Happiness

Happiness

Ipsos Global Happiness Survey 2026
Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
Ipsos IndiaBus Happiness Survey
Ipsos IndiaBus Survey

3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
IPSOS INDIA HAPPINESS REPORT
Happiness Publication

Ipsos India Happiness Report

Based on a year-long study, this report covers all 12 months of 2023 to tell us the state of happiness among Indians
Ipsos IndiaBus Happiness Survey
Happiness Survey

76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey

Family, health biggest contributors to happiness
Ipsos IndiaBus Happiness Monitor
Happiness Survey

3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor

Tier1 town residents happiest at 86%
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

Happiness up for family, health and economic & financial conditions
Ipsos IndiaBus Happiness Monitor July 2023
Happiness Survey

Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness
Ipsos Happiness Monitor
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels slightly diminish in May 2023: Ipsos IndiaBus Happiness Monitor

Employment/ work and colleagues/ business associates lowering happiness among Indian citizens
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