Public opinion
Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse
9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
Customer Experience
Survey
Ipsos strengthens India team with acquisition of GfK’s four global divisions
Women
Survey
International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
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