Public opinion

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

Adds 20 GfK staff across Ipsos India offices

A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.

Notably, the survey further shows our trust in politicians and media declining.

54% Indians are interested in the Royal Wedding: Ipsos Global Survey Queen Elizabeth II & Prince Harry most liked British Royals

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.

The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.