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Public opinion

Ipsos Consumer Pulse April 2026
Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
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Consumer Confidence Survey

Downslide continues in September; Consumer Confidence of Indians dips by 0.6 percentage points: Thomson Reuters-Ipsos PCSI

Confidence in economy surges; pessimism continues around jobs and finances
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War/Terrorism Survey

Two third Indians want India to protect lives of civilians over country's interest - Ipsos Human Rights Survey

65% Indians (like most global citizens) want prevention of casualties of civilians to take precedence over country’s interest: Ipsos Human Rights Survey
Europe Survey

71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey

Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
Consumer Confidence Survey

Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study

Pulwama/ Balakot and war clouds play spoilsport


Public Health Survey

World Affairs - Indians foresee dissonance: Halifax International Security Forum-Ipsos Study

Pessimism writ large. There is fear and concern about the future

Consumers Survey

Consumer Confidence slides in December: Thomson Reuters-Ipsos PCSI Survey

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).
Public opinion Survey

Ipsos India boosts leadership team in Public Affairs with senior level hiring

Hiring in sync with Ipsos’ positioning of domain expertise and client centricity

Public opinion Survey

Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey

According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.
Cognitive Battlefield | Ipsos
Usage & Attitude Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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