Ipsos offers insights and solutions in the climate change, off-grid energy, and clean cooking sectors, leveraging over a decade of continuous engagement with leading organizations in the sector. Our team of sector experts provides bespoke operational support, combining local presence and strong partnerships with well-established relationships among in-country energy stakeholders and policy experts.
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent. Available data paints a comprehensive picture of the energy situation and the growing role of solar solutions. Grid connectivity rates vary dramatically across African countries, ranging from as low as 2% in South Sudan to 100% in countries like Morocco and Libya.
As the adverse effects of climate change continue to skyrocket all over the world, coupled with the global shocks that been observed over the past 3 years due to the COVID-19 epidemic such as trade restrictions, rising food prices, economic instability, exacerbated by the Russia- Ukraine war, Sub Saharan Africa (SSA) has been feeling the heat and has been at the receiving end to say the least, as most African countries are battling with the severest drought ever experienced in 40 years especially the horn of Africa.
In an increasingly convergent world in which recent events have accelerated digitalization and adoption of new marketing and distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.
Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.
Businesses that embark on CSR programmes always seek to enhance reputation, build customer loyalty, attract talent, strengthen stakeholder relationships, mitigate risks, and contribute to sustainable development. It is the kind of CSR initiative that a brand embraces that defines its image, makes it stand out in the market, and ultimately contributes to business success.
It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.
