The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
As the coronavirus pandemic spreads within Sub Saharan Africa, people take to social media to mostly reshare mainstream news reports on global trends of the epidemic, posts by influential personalities who have been infected and are battling the outbreak, actions being taken by government to curb the spread, information on precautionary measures and impact on key sectors including the economy and education. There are also concerns over misinformation, with the case of “chloroquine” being a specific example – driven by reports from the US including conflicting statements by President Trump, of the drug being a possible cure for the coronavirus disease.
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
Standfirst: Doing research during a crisis allows businesses to better predict and prepare for what to do next. The COVID-19 pandemic is an unprecedented event and created a world which is more complex and fluid than it was at the beginning of the year.
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
