This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
The burgeoning Betting and Gaming sector has been riddled with controversy and success stories over the past few years. With the suspension of betting firms, the media industry stands to lose 10% of 2019 advertising expenditure. Equivalent to KES 14 billion projected loss! 73% of Kenyans that are aware of the suspension are bettors.
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
State officials themselves, rather than errant/criminal elements within the wider society, are deemed responsible for most rights and constitutional violations. Support for devolution remains high, even if doubts continue to increase about the counties’ capacity to provide medical services on their own. China overtakes the US as the ‘most favored nation’ among Kenyans, even if its negative ratings stem almost entirely from its economic muscle – the very factor that has allowed it to become such a valued partner in Kenya’s development.
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
Majority of Kenyans (80%) still support the March 2018 handshake between President Uhuru Kenyatta and Rt. Hon. Raila Odinga; though this support is slightly lower in Central, Rift Valley and Western regions. The main reason for the support of the handshake is that it has brought about peace and unity in the (86%) and eased political tensions in the country.
Drought and Famine is the Most Serious Problem Affecting Kenyans: The general perception in the past has been that corruption is the most serious problem facing Kenyans. However, from these findings, we observe that the most serious problem affecting Kenyans in their locality is drought and famine (47%).
