Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
