Discover the Ipsos Advantage with Our AI-powered Solutions
At Ipsos, we combine Artificial Intelligence and Human Intelligence to help organizations make better decisions with greater speed, confidence, and accuracy. Our AI-powered market research solutions transform complex data into actionable insights, enabling businesses to respond faster in a rapidly changing world.
Built on trusted access to real people, rich first-party data assets, and world-class research methodologies, our AI-powered solutions deliver insights grounded in scientific rigor and real-world relevance.
Discover how Ipsos' AI-powered solutions can help you uncover deeper insights, accelerate decision-making, and drive better business outcomes. Explore our solutions today.
Chief Executive Officer
Ipsos' AI-Powered Solutions
Meeting your end-to-end needs with solutions backed by Artificial & Human Intelligence.
Our Suite of AI Solutions doesn’t just generate more data — it enables better decisions.
Society
Understand society and drive positive change
Market & Brand
Identify growth opportunities and strengthen brand value
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Synthesio AI Visibility
New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
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AI UX Brand Impact Audit
Ipsos’s UX Brand Impact Audit combines user testing with consumer brand metrics to show how your UX is impacting your Brand Desire.
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Innovation
Fuel innovation and accelerate adoption
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Collective Innovation
Collective Innovation is an AI-enabled research program empowering business, marketing and insight leaders to unlock the most promising innovation growth opportunities that align with consumer needs and that businesses can deliver.
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InnoExplorer AI
InnoExplorer is Ipsos’ end-to-end solution for innovation exploration. Powered by artificial intelligence and fresh consumer data, InnoExplorer can generate innovations and predict their potential in any product category.
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InnoPredict AI
Predict the potential of your innovation ideas. InnoPredict AI predicts the in-market potential of ideas and concepts, with AI machine learning, fresh consumer feedback and Ipsos' database of innovations.
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Product Studio
Accelerate your journey to product superiority. Ipsos’ product testing platform empowers brands to achieve exceptional superiority, without sacrificing speed.
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Product View AI
Make invisible product experiences visible. Product View AI helps you see product experiences at speed and scale.
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InnoTest with Synthetic Data
Go faster and further in product testing. With Synthetic Product Testing, Ipsos boosts human with synthetic samples, to supercharge agility, save time, drive cost savings and unlock richer insights into sub-groups.
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Creative & Media
Maximise marketing and media effectiveness
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Creative | Spark AI
Creative|Spark AI – HI+AI engineered, with secure Analytical and Generative AI to power creative excellence.
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Creative | Labs
Explore early and iterate fast with Creative|Labs, now powered by AI-Augmented Moderation.
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Experience
Design experiences that build loyalty
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AI-Moderated Usability Testing
Uncover critical UX issues before they impact your customers.
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Ipsos CX Signals
Unlock insight by accessing the unfiltered customer sentiment of social media
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Ipsos CX PersonaBot
Ipsos’ CX PersonaBot uses the power of generative AI to transform your customer personas into interactive, AI-powered entities.
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