Unlock your Brand’s Online Potential and Make Every Interaction Count
89% of consumers have switched companies following a poor online experience, and 32% would abandon a brand they love after just one bad interaction: in today's digital world, a website or an app isn't just a tool: it's often the primary experience customers have with a brand.
But how many can confidently say their digital experience is helping or hurting their brand's standing in the market?
Ipsos launches UX Brand Impact Audit, a solution designed to measure how a brand's digital user experience (UX) drives Brand Desire.
By measuring changes in Brand Desire through live interactions, each audit benchmarks a brand against the Ipsos UX Score database, comprising data from over 170 brands and 2,500 users, to rank performance across five key areas: Design Appeal, Inspiration, Product Fit, Learnability, and Operability.
The UX Brand Impact Audit delivers a detailed equity report, in-depth UX evaluations, and a strategic action plan with design recommendations to fix user pain points.
Global Head of UX
The UX Brand Impact Audit addresses a critical financial risk: an estimated US$62 billion in annual revenue is lost due to poor customer experiences.
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