Bring your personas to life with CX PersonaBot

Design experiences with the customer at heart

18 February 2025

Bring your personas to life with CX PersonaBot | Ipsos

In the world of CX, understanding your customers is paramount. Personas have long been a cornerstone of Customer Insight and Experience Design, providing a tangible representation of your target audience. But what if you could go beyond static profiles and actually converse with your personas?

Ipsos’ CX PersonaBot uses the power of generative AI to transform your customer personas into interactive, AI-powered entities.

Why use a CX PersonaBot?

CX PersonaBots are AI-driven representations of your customers, carefully crafted from a blend of qualitative and quantitative research data, including your own valuable first-party insights. They go beyond traditional static personas to provide a dynamic and engaging way of understanding your customers' needs, goals, frustrations, and aspirations.

Using Ipsos Facto, our secure generative AI platform, we bring these personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.

Leverage your research data and first-party insights to build comprehensive persona profiles that accurately reflect your customer base, providing rich customer understanding.

CX PersonaBot empowers you to:

Conduct training sessions where employees can practice interacting with different customer profiles.
Run CX ideation workshops where teams can brainstorm solutions to specific customer needs.
Test new concepts and messaging to gauge customer reactions and refine your approach.

4 Key Benefits:

Build Customer Centricity: Embed a deep understanding of your customers across your entire organisation, fostering a customer-first culture.
Design Customer-Centric Experiences: Gain actionable insights to design experiences that truly resonate with your target audience.
Refine Innovations Before Launch: Test and refine your innovations and experience design ideas in a risk-free environment before real-world implementation.
Spark Ideation and Fresh Thinking: Unlock new perspectives and fuel creative problem-solving by engaging with your personas in a dynamic and interactive way.