Develop winning products.
Deliver when it matters.
Discover Product Studio, Ipsos’ product testing platform.
Product Studio
Accelerate your journey to product superiority.
Create the products consumers will love
You need to develop winning products – faster.
Now you have the studio that makes it happen – faster, smarter, and with Ipsos by your side every step of the way.
You deserve better than “fast enough”
What if product testing could feel less like a bottleneck and more like a breakthrough?
Too many platforms are still stuck in the past – relying on surveys that test patience instead of products, methods that depend on memory instead of observation, and rigid processes that are blind to modern consumer behavior.
Introducing Product Studio
Where speed meets superiority
Speed matters – but superiority will make your product succeed.
Product Studio delivers both. Gain faster insights with extensive customization to accelerate time to market with products built to last.
Discover the new era of product testing.
Built for you
New levels of customization for product development. You set the rules.
Built for your consumers
Tuned to how people actually think, feel and respond today – not decades ago.
Built for the future
AI-native with synthetic data, vision AI, and AI agents powering the next frontier.
Tools that free you to focus on what matters
Early Insights Dashboard
Accelerate decision-making with cross-functional teams.
Synthetic Respondents
(Optional) Boost human samples with synthetic* respondents to save time and costs with richer insights.
Advanced Methods
Next-generation discrimination techniques to uncover deeper nuances in product performance.
Meta Analyses
Discover new insights across markets, demographics, and time - at a glance.
*Synthetic data is simulated data that is generated from a model which is trained to mimic the statistical properties and patterns of real-world data.
Because your product is your promise
Your product is the physical manifestation of its brand promise.
While effective marketing can drive initial trial, a positive product experience is essential for securing repeat purchases. To make your product bought and love time and time again – it all starts with how fast you reach superiority.
Powered by Ipsos
The world's largest product testing advisor
Every year, Ipsos tests over 10,000 products, drawing on instant access to 5.5 million respondents worldwide.
Across over ninety markets, our dedicated product testing experts provide a suite of solutions designed to measure sensorial, contextual, and emotional connections.
Using cutting-edge methods with consistent Key Performance Indicators, we help you achieve superiority at every stage of the product lifecycle.