Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
Trust in corporations and institutions has consistently increased throughout 2021. The improvement reflects the role played by organizations through a turbulent year of the pandemic, economic challenges, and natural calamities.
The Global Impact Report, an Ipsos international survey conducted with Udacity in four major countries, finds that digital transformation is stalling due to a lack of job-ready digital talent.
Both in Malaysia and globally, a large majority of people expect a better 2022 than 2021 was. Malaysians, are more optimistic of a strengthened economy than the global country average
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.