Insights Hub

All content

• 

  Trends & Prospective Publication

  Global Trends 2020: Understanding Complexity

  Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

  27.02.20
• 

  Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
• 

  Survey

  Why do you think fewer people die from disease but more die from other causes

  On average, people underestimate deaths from heart disease by almost three times.

  25.02.20
• 

  Consumer Behaviour Survey

  Coronavirus outbreak predicted to have an impact on financial markets and the global economy

  Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

  19.02.20
• 

  Survey

  Consumer sentiment drops in China, but not in other major economies

  Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.

  18.02.20
• 

  Generation Next Survey

  Gen-Zs: The ‘Status-fying’ Cohort!

  Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
  

  17.02.20
• 

  Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20
• 

  Survey

  Are you better off than your parents were? That depends on money

  The No. 1 thing people feel worse off than their parents about is retirement.

  12.02.20
• 

  Public opinion Survey

  Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained

  A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

  12.02.20
• 

  Public opinion Survey

  Global study explores how wrong people are about the causes of death in their country

  Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes.

  12.02.20
• 

  Publication

  Corporate Reputation: The key questions answered

  How to unlock the value of reputation for businesses.

  11.02.20
• 

  Market Research Survey

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20