Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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