Innovation & Knowledge: All | Ipsos

Consumer & Shopper

How Technology Can Fuel Behavioural Research - and Enrich Your Insights

Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.
14 March 2019
Corporate

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
14 March 2019

Features

Discover Curiosity

Client Newsletter

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Economic Pulse of the World

Society

International Women's Day 2019

A majority of Malaysian feel that achieving gender equality is important to them personally and it won’t happen unless men take actions to support and half of them believe that young women will have a better life than their parents’ generation
7 March 2019
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
29 January 2019
Society

Curiosity Newsletter - October 2018

If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.
29 October 2018
Corporate

Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
17 September 2018
Consumer & Shopper

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
5 September 2018
New Services

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
5 July 2018
Society

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
11 June 2018
Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 May 2018