Innovation & Knowledge: All | Ipsos

Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 May 2018
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018

Features

Discover Curiosity

Client Newsletter

See also:

Economic Pulse of the World

Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Consumer & Shopper

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
25 April 2018
Society

Women Empowerment and Pressing for Progress: Jane Lattimore

Closing remarks by Jane Lattimore, Director, Ipsos in Malaysia at the recent Ipsos Press Conference: Women Empowerment and Pressing for Progress. The press conference was held on 5th April 2018 in Kuala Lumpur, Malaysia.
23 April 2018
Society

Curiosity Newsletter - April 2018

In this issue of Curiosity, we share the latest public opinion surrounding the topics of Women Empowerment, Malaysians' predictions for 2018, and Perception vs Reality: Singaporeans most accurate in APAC.
10 April 2018
Public Sector
Society

The Economic Pulse of the World - March 2018

The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.
30 March 2018
Society

The Economic Pulse of the World - February 2018

The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.
1 March 2018
Society

The Economic Pulse of the World - January 2018

The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.
1 February 2018
Customer Experience

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
29 January 2018