Innovation & Knowledge

Society

Ipsos Update - May 2020

This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
4 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Society

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
9 April 2020
Customer Experience

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
9 April 2020
Media & Brand Communication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
26 March 2020
Society

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
24 March 2020
Society

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
13 March 2020
Society

Ipsos Update - March 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
2 March 2020
Society

Global Trends 2020: Understanding Complexity

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
27 February 2020
The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Society

Ipsos Update - February 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
4 February 2020
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
31 January 2020