Reputation

In this year’s People and Climate Change report we look at individuals’ need to act in the climate crisis, the transition to net zero, and the role of ESG as a corporate priority in 2026.

What citizen-consumers want from foreign companies doing business in their country.

Meeting citizen-consumers where they are and addressing their needs

Ipsos Reputation Council Report 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Join us for the next episode of our KEYS webinar series dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.

The Ipsos ESG Council 2025 report gathers the latest insights from over fifty senior sustainability leaders worldwide. It highlights the challenges and opportunities companies face in driving forward responsible business practices.