Society

Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z

Latest Ipsos survey reveals that majority of Malaysian are not optimistion about achieving Vision 2020

Latest Ipsos survey revelas that Teachers, Doctors and Scientists in Malaysia are ranked highest in trustworthiness and personnel associated with Media and Government institution are ranked the lowest

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Three in five people across 29 countries say eating well is more important than being thin.

New Ipsos Global Trustworthiness Index shows that 6 in 10 globally rate scientists as trustworthy followed by doctors and then teachers.

Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.

One in seven say they would pay more for travel with lower carbon footprint than airplanes.

New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.