EVENT RECAP | Unlock Brand Success with ESG

On July 11th, Ipsos Netherlands organized an exclusive event titled "Unlock Brand Success with ESG" to demonstrate our expertise in ESG and provide valuable insights related to brand success. The event, held in Amsterdam, brought together approximately 40 senior brand and marketing managers, sustainability managers, and academicians. The main objective was to engage a wider audience of prospective stakeholders, reaching beyond our usual CMI/insights manager stakeholders. 

At the event, Dr. Emmanuel Probst, Ipsos' Global Lead-Brand Thought Leadership, and Herman Toch, Owner of FLRISH, a purpose-led consultancy, shared inspiring stories with the attendees. Notable companies such as ASICS, Beyond Meat, Kraft Heinz, Bol.com, Jacobs Douwe Egberts, and institutions like the Hague University of Applied Sciences were among the participants. 

Daan Versteeg, Ipsos' Country Manager for the Netherlands, began the event by highlighting the significance of ESG as a strategic growth opportunity in the current polycrises era. He introduced two esteemed guest speakers: Emmanuel, who emphasized the importance of implementing ESG strategies through local examples, and Herman, who provided case examples of successful sustainability and ESG practices in marketing. 

The event showcased Ipsos' expertise in brand marketing to reinforce its position as a frontrunner in this field through the very pertinent lens of ESG. The event provided an enjoyable experience with networking opportunities and exclusive "Unlock Brand Success with ESG" mocktails, leaving attendees motivated and enthusiastic about implementing ESG strategies in their work. 

Curious to know what it was like from an attendee viewpoint? Marketing Tribune was at the event and tells you all about it in this Dutch article: Ipsos: 'Ontgrendel merksucces met ESG'

 A visual recap of the event

For more information, please contact the Brand Success team in the Netherlands: Sabina Trommelen (Client Org.), Patricia Verhoelst (S3), Amrita Kumar (MSU), Devang Bhatt and Gulbin Benice (BHT), Ana-Cristina Peter (CRE).