Unlock your Brand’s Online Potential and Make Every Interaction Count
89% of consumers have switched companies following a poor online experience, and 32% would abandon a brand they love after just one bad interaction: in today's digital world, a website or an app isn't just a tool: it's often the primary experience customers have with a brand.
But how many can confidently say their digital experience is helping or hurting their brand's standing in the market?
Ipsos launches UX Brand Impact Audit, a solution designed to measure how a brand's digital user experience (UX) drives Brand Desire.
By measuring changes in Brand Desire through live interactions, each audit benchmarks a brand against the Ipsos UX Score database, comprising data from over 170 brands and 2,500 users, to rank performance across five key areas: Design Appeal, Inspiration, Product Fit, Learnability, and Operability.
The UX Brand Impact Audit delivers a detailed equity report, in-depth UX evaluations, and a strategic action plan with design recommendations to fix user pain points.
"Digital services now shape brand impressions at every touchpoint. Our UX Brand Impact Audit allows brands to strategically refine these interactions to boost long-term loyalty and engagement."
- Yana Beranek, Global Head of UX
The UX Brand Impact Audit addresses a critical financial risk: an estimated US$62 billion in annual revenue is lost due to poor customer experiences.
