Global Trends 2020

Certainty in times of crisis

Do you know what is happening? 

Due to the Covid-19 crisis the world is changing even more rapidly than ever now. Everyone struggling with strategic challenges or planning for the future, as a business, government institution or as an individual, should know which external powers are shaping that future. Do you already have a clear picture of that? Do you know what changes are happening and what their impact is on the products or services consumers buy or use? 


Get a grip in times of crisis. 

One thing is clear in these times of crisis: people stay loyal to particular core values. On the basis of these core values, we charted 12 trends that will dominate the world in the years to come. This way we help you navigate in these times of crisis. Next to offering you an in-depth view on the 12 biggest trends in the ’20s, we also allow you to effectively tap into these trends, calculate the impact for your organization and get a clear picture of what they mean for your strategy. 

We rely on the answers to 370 questions we asked to over 22,000 people in 33 markets about their opinions, attitudes and behaviours in connection with brands, technology, society, consumerism and much more. 

How exactly we will help you is up to you. Select one of the following 3 options: 

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  1. Full Global Trends Report:
    Download Global Trends 2020: Understanding complexity. All global trends that will dominate the world over the next few years in one in-depth report. Whether you are interested in populism, building brands, climate change, politics or social issues; you can find all our useful insights here
  2. Global Trends Webinar:
    A private webinar on our Global Trends for 20 people max, exclusively for your organization. Including an outline of how changes are taking place and how you can activate your trends within your organization 
  3. Unlimited access to the Global Trends data portal: 
    The possibility to question our Trends. Focus on those markets you are interested in and the populations that you service by learning how our Trends are different across 33 markets and an array of demographic developments. Contact one our staff and explore any other possibilities. 

Also visit our Corona portal, where we present all our research and all our insights on the Covid-19 outbreak and its consequences. 


 

Curious to know how we can help you?

Contact us and tell us what your questions and wishes are. So we can, together, find the best solution! 
 

xxSjoerd van Heck
Senior Research Executive
+31 20 6070 769
[email protected]

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