• Ipsos
  • Insights Hub
  • The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

The Heart Truth: Undertsanding what we dont know about cardiac health. Sign up to access the report

Cardiovascular disease (CVD) remains the leading cause of death in Europe and the United States, yet public awareness about its risk factors and symptoms is alarmingly low. Drawing insights from a comprehensive survey conducted across six countries (France, Germany, Italy, Spain, UK, and the US), Ipsos' latest report, "The Heart Truth," uncovers significant knowledge gaps that could hinder effective prevention and treatment strategies. 

Despite 84% of people believing they are well-informed, only 47% actually are.

Key findings reveal that over half of the population is unaware of gender-specific differences in symptoms and diagnosis rates. Many also hold misconceptions about risk factors, such as aging, diabetes, and lifestyle choices. Surprisingly, common myths persist, like the belief in the heart health benefits of red wine or the need to avoid exercise after a heart attack.

Addressing these misconceptions is crucial for improving cardiac health outcomes.  

Explore the full report to learn more. 

Download the report

These are the results of a survey conducted using Ipsos.Digital’s ad-hoc survey solution FastFacts in August 2024 across six countries: France, Germany, Italy, Spain, the UK, and the United States. The survey targeted adults aged 18 to 65, ensuring a representative sample for each country concerning age and gender demographics.

Related news

  • [Webinar] KEYS: Battle For Attention
    Communication Events replay

    [Webinar] KEYS: Battle For Attention

    In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"
  • Where is metabolic medicine heading
    Healthcare Events replay

    Where is metabolic medicine heading – and what do you need to know?

    What happens when pipeline promise becomes market reality? During this PBSS webinar, Scott Morano and Roberto Cortese expertly guide viewers through the recent transformations in metabolic therapeutics for obesity, diabetes and MASH, and where the field is heading next.
  • KEYS: Screen time
    Media Measurement Events replay

    [WEBINAR] KEYS: Screen time

    At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?