Ipsos Update – April 2026
Ipsos Update – April 2026

Ipsos Update – April 2026

Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

In this edition:

  • The Middle East Crisis – Ipsos polling finds public opinion is largely opposed to military action and strongly concerned about escalation.
  • International Women’s Day 2026 – The report highlights a growing sentiment that gender equality efforts have reached their peak.
  • Ipsos Happiness Report 2026 – The latest report reveals that global happiness has risen since last year.
  • Calibrating Synthetic Confidence – We reveal how a "naive" approach to statistical testing on synthetic data can lead to dangerously misleading conclusions.
  • Marketing Anchors – We ask whether creativity and on-the-job learning are enough to ensure the success of the modern marketer.
  • Beyond Compliance – The writing is on the wall: ethical supply chains are good for people and good for business.
  • Hedonism, Heritage, and Human-Centricity – We are witnessing a consumer base caught up between two opposing forces.
  • Ipsos Mobility Report – We explore how mobility choices shape our societies — from access and inclusion to safety, liveability, and climate impact.

Also:

Related news

  • [Webinar] KEYS: Battle For Attention
    Communication Events replay

    [Webinar] KEYS: Battle For Attention

    In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"
  • Where is metabolic medicine heading
    Healthcare Events replay

    Where is metabolic medicine heading – and what do you need to know?

    What happens when pipeline promise becomes market reality? During this PBSS webinar, Scott Morano and Roberto Cortese expertly guide viewers through the recent transformations in metabolic therapeutics for obesity, diabetes and MASH, and where the field is heading next.
  • KEYS: Screen time
    Media Measurement Events replay

    [WEBINAR] KEYS: Screen time

    At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?