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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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[WEBINAR] How are you adapting as a brand to the current environment?
This webinar is the second in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.
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Global survey finds U.S. comparing unfavorably against other countries on a host of areas
Economic might and standard of living are exceptions.
Essentials - Understanding consumers and citizens in a COVID-19 era
A monthly access to the largest and most precise study done on critical attitudinal and behavioural change resulting from the COVID-19 crisis.
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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.