This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.
On the agenda:
- The Mood Out There: After more than a year of the pandemic, are we hitting the Covid Wall, or can we now see light at the end of the tunnel? We review the latest public opinion research from around the world.
- First Impressions Matter: The trouble is, you only get one chance to make a good one. Our new analysis shows how understanding first impressions of your new product can help predict the potential and increase its success in-market.
- Service with a Smile: The wearing of face masks presents new challenges in delivering a positive customer experience. We look at how to create “meaningful masked moments” which drive the right outcomes, and keep customers and staff safe.
Don’tNeed to Talk About Ads: Why does only some advertising get talked about on social media? We share new research on what to focus on if you want to get people talking about your ads online.
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer, Ipsos
Colin Ho, Chief Research Officer, Innovation and Market Strategy & Understanding, Ipsos
Fiona Moss, Global Research Director, Customer Experience, Ipsos
Adam Sheridan, Global Head of Products & Innovation, Creative Excellence, Ipsos
All KEYS Webinar recordings and presentations are available here
[WEBINAR] The Role of Research in Solving Real-World Problems
What are people around the world most worried about as we head into the second year of the pandemic? While some regions and countries are lifting restrictions, others are once again implementing them. How can governments and organizations concerned about the greater good of society be sure they understand how issues are evolving and what it means for their citizens, voters, stakeholders and others?