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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. Mays’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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The Economic Pulse of the World - April 2018
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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3 tips to ensure a successful corporate social responsibility (CSR) initiative
Consumers are becoming increasingly critical. It is therefore becoming more important to show your good side as a company, for example by investing in a social purpose. By following these three tips you make sure your CSR initiatives will positively affect your brand.
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BBC Global Survey: A world Divided?
Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
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Who are the world’s biggest wearable tech buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Consumer DIP
How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?
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Global Consumer Confidence Index Continues to Rise
This month's global consumer confidence reaches 50.9
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These were the best scoring Super Bowl commercials according to neuromarketers
A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.