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Customer perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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Global consumer confidence at its lowest in years
Consumer sentiment has declined sharply in almost every country.
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Ipsos Innovation: the road to fast and daring innovation
Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Affluent Highlights: how do the Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Affluent Highlights: Are Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Affluent Highlights: are the Affluent really different?
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Tetra Pak launches 2019 Index Based on Ipsos global study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.