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More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more
A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
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What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
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Ipsos Update – August 2026
Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: July 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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What Worries the World – July 2026
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles
Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.
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July 2026: Global consumer confidence increases for third consecutive month
All four sub-indices rise significantly according to the July 2026 Global Consumer Confidence Index from Ipsos.
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Global attitudes towards refugees remain stable, while questions about implementation persist
Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.