Culture Intelligence: How Culture Shapes The Way We Think, Believe, Act & Buy

Culture shapes what people value, share, reject and buy. And as culture keeps shifting, staying relevant as a brand becomes both more important, and more difficult.

That is why we would love to invite you to an inspiring afternoon with Oliver Sweet, one of the world’s leading business anthropologists and Global Head of Ethnography at Ipsos.

Oliver has helped brands such as Coca-Cola, Google, IKEA and Dyson, as well as foundations and governments, understand culture more deeply and decode why people really do what they do.

During this session, he will introduce The Cultural Trinity: a practical framework for understanding how culture shapes consumer behaviour, brand relevance and innovation.

We will explore how culture shapes:

• Identity — who people are and what they value
• Community — how people connect, influence, and belong
• Belief Systems — the values and narratives that give brands meanin

Alongside Oliver, clients will share how grasping culture helps shape brand strategy, decision-making, and innovation.

We will close with interactive hot seat conversations: a chance to bring in your own questions, challenges, and observations.

Join us on September 8 and receive your free copy of The Rules That Make Us – Oliver Sweet’s new bestseller. It's a rethink of human behavior, showing how life, business and society are driven less by psychology than by culture.

We would be delighted to welcome you!
 

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