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Press release Affluent Africa 2018: How digital is driving media growth in Africa
The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
• Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
• International TV channels now enjoy a higher reach amongst the Affluent population than national channels
• Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population -
Join our webinar on September 20th: Affluent in the Middle East and Africa
The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Retail Performance
To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Changing healthcare requires more knowledge of the industry
The healthcare industry faces a challenge. Demands from within society are getting bigger: lifestyles change, the population is aging, governments change policies, research expands and patients are more educated and empowered. There is a spike in demand, but the same quality and budgets are in place. This means that priorities in the industry must change.
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.