The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

Although the electric vehicle (EV) has been around for over 100 years, early solutions were not very popular or very practical and had limited capabilities. The need for EVs was minimal until the late 20th century when gas shortages and environmental concerns came to the fore. By this time transportation emissions regulations were issued which created a renewed interest in EVs, and a need for original equipment manufacturers (OEMs) to comply to produce vehicles that met the new restrictions being imposed.

In this white paper on electrification, we analyse the results of interviews with more than 130,000 from consumers around the world to understand:

  • current consumer behaviour regarding combustion engines and EVs;
  • familiarity and purchase consideration with different types of vehicles;
  • the benefits of and barriers to owning and driving EVs;
  • who is most interested in EVs; and
  • the most trusted partners to offer EVs and mobility services.

This is the second in a three-part series on future mobility. The first is 'The Future of Mobility: On the road to driverless cars'.

Download

Related news

  • KEYS: Screen time
    Media Measurement Webinar

    [WEBINAR] KEYS: Screen time

    At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?
  • [Webinar] KEYS: What can we learn from what happened in 2025?
    Brand Image Webinar

    [Webinar] KEYS: What can we learn from what happened in 2025?

    In this final KEYS webinar of the year, we’ll be looking at the last 12 months through the rear-view mirror.
  • [Webinar] KEYS: THE MIDDLE CLASS: In Crisis?
    Society Webinar

    [Webinar] KEYS: THE MIDDLE CLASS: In Crisis?

    At our next KEYS webinar, we’ll be sharing on-the-ground perspectives as people give us their in-the-moment takes on how they see their lives - and their status in life - these days. Along the way we’ll hear about freedom (in the US), familismo (in Mexico) and understatedness (in the UK).